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I must be missing something …

Today I saw an ad for toilet paper in a Swedish magazine. The text read, in English, “The Fresh Paper! For Those Incredible Moments.”

As I see it, we have three options: 1) This is just way more information than I need about anyone’s bathroom moments; 2) Some copywriter seriously needs to work on his or her English; or 3) The ad is tongue-in-cheek — in which case I am never, never going to understand Swedish humor.

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